Client Work and Media Strategies
Click on any of these icons to view drafts and mockups of real client strategy packages and analytics reports.
All proprietary information and content strategies have been finalized and shared with the respective client, not for public viewership.
However, I can share my process in order to give potential clients a glimpse of how I can work with them. Campaign deliverables and analytics reports are key to successful marketing strategies.
All proprietary information and content strategies have been finalized and shared with the respective client, not for public viewership.
However, I can share my process in order to give potential clients a glimpse of how I can work with them. Campaign deliverables and analytics reports are key to successful marketing strategies.
Website Analytics
Data trends tell their very own stories - and they also tell the analyzer which stories need to be told.
I've monitored web analytics for main websites for multiple clients, and during the months I produced content for said clients, we saw users, sessions, and unique visitors sky rocket as we produced content which followed social trends of the students working at the main centers. Pictured to the right are web analytics over the course of three months. While it's never safe to assume correlation equals causation, I do pride myself on being able to find trends, and interpret web analytics. |
Live Twitter Updates
Updating your audience on Twitter doesn't just push your story forward in the digital space, it also keeps your audience informed. My followers were able to see in close-to real-time what the D.C. Women's March looked like, who voted to condemn QAnon, and more.
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Battle of the Bands Live Tweets
Battle of the Bands is a competition between local student-run bands to impress the crowd and a panel of judges in the hopes of winning the opening spot in ASU's annual "Devilpalooza", in which the winner will be opening for the featured band performing. Battle of the Bands Downtown was held in Civic Space Park, in which Downtown-based bands competed. All four campuses held competitions, the winner of each would compete at the final round at the finale for the opening spot. Take a look at my live-tweeting at the Downtown competition, where I talked with CableBox Music, Analog Outlaws, Natural Flavors, and more talented performers!
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Instagram Content Production
Client: Phoenix Art Museum
At Phoenix Art Museum, I consistently produced high-quality content based on our audience's needs and wants. Our Creative Team led several events to drive up proceeds and community engagement both in-person and online. The stories we told at Phoenix Art Museum touched on the lives of artists, the impact of art on various communities, and the culture that bleeds through the artist, artwork, and viewers as a whole.
Client: Zocalo Public Square
This client allowed me to strategize, design and schedule several Instagram stories and Instagram posts in order to reach our targeted audience. We were able to keep them engaged by rebranding our annual Sketchbook, a whimsical archive of artists and the stories they tell through their work. Below are prime examples of what I can do given the resources and opportunity to truly increase our audience enthusiasm on social media.